What is Priroda?
NARRATOR: This is Vera. A florist. She has a little flower shop in Vigo, up in Galicia — the one everybody recommends. But being a florist… is harder than it looks. NARRATOR: Orders by phone. Stock… in a notebook. And the invoices? Sunday night. NARRATOR: Priroda. Your flower shop assistant. NARRATOR: Snap a photo of the delivery note. Priroda reads it and puts every stem into stock. No typing. NARRATOR: Stock, orders, arrangements, clients, deliveries, invoices, tasks. All in one place. NARRATOR: You know what's in the cooler, what it cost you, and what you can still sell. NARRATOR: Build the arrangement from the stems you have, and watch the cost and the margin as you go. One click, and it's on your website. NARRATOR: Remember who bought what. And message them from the same place. NARRATOR: Draw your delivery zones. The delivery fee works itself out. NARRATOR: Your own online shop, on the same stock. Take card, or pay online with Stripe. And the receipt prints right at the counter. NARRATOR: Today's tasks, who does what, and when. The assistant suggests. You approve. NARRATOR: And your invoices, ready in one click. VAT worked out, ready for your accountant and the tax office. NARRATOR: Priroda. You know what's happening in your shop. Software made just for flower shops.Transcript
- A program for independent flower shops, thought out from a shop in Vigo: stems, bouquets, delivery notes, deliveries and occasions, not generic products.
- The counter, the cooler, the website, the invoices and the customers share one catalogue and one stock count; every action leaves a trace and the traces are the month's reports.
- A fixed monthly subscription from €24.99, no commission on sales, 14 days free and setup done for you at no charge.
Read it in writing
Priroda (priroda.tech) is management software for independent flower shops in Spain. It runs the shop's daily operations from the iPad at the counter and from the web: stock and supplier deliveries, orders and deliveries, bouquet costing, invoicing with VAT, customer records, team tasks and the daily cash close.
Who it is for
- Independent flower shops in Spain with one or several locations, run by the owner and a small team.
- Shops whose orders arrive by phone, by WhatsApp and through the door, and whose stock is perishable: every stem that wilts in the cooler is money already spent.
- Florists who want the counter, the cooler, the invoices and the online store to share one catalogue and one stock count instead of a notebook, a spreadsheet and a separate web shop.
[A woman walks her dog past the flower shop.] CARMIÑA (to her dog): Come on… let's go, boy… come on… [Chema comes in, phone in hand.] CHEMA (on the phone): Yes, darling… I can't today. Swamped at work. Don't wait up. CHEMA: I need a flower arrangement, something cheap. Ten euros. VERA: One carnation. CHEMA: Can you give it more volume? VERA: Ehm. Twelve fifty. CHEMA: Fiiine. NARRATOR: The flower business… isn't that easy. Take care. priroda dot tech.Transcript
What it is not
- Not a marketplace: Priroda does not resell the florist's bouquets and takes no commission on any sale.
- Not a wire service or a florist network.
- Not a generic ERP or a generic point of sale adapted to flowers. The objects in the system are the florist's own: stems, bouquets, deliveries, occasions, supplier delivery notes.
- Not a website builder. The online store is included and tied to the shop's stock, but the product's centre is the shop floor.
How it runs
- Web app for the office and any device with a browser.
- iPad app, "Priroda Flower Shop ERP" on the App Store, for the counter, with ESC/POS thermal receipt printing over Wi-Fi.
- Online store for each shop, on a Priroda address or the shop's own domain, sharing the catalogue, the stock and the prices.
- Customer area where a shop's customers see their orders and write to the shop.
- AI assistant inside the app, by voice or text, plus a connector that lets Claude or ChatGPT work with the shop's data under permissions the florist chooses.
- Interface in Spanish, English, Ukrainian, Portuguese, French, Hungarian, Czech and Croatian. Taxes follow Spanish VAT rules by product type; currency and tax settings are per shop.
Company
Priroda Tech is based in Vigo (Galicia), Spain. The product grew out of a working flower shop and is built with florists. Contact: info-crm@priroda.tech.
Frequently asked questions
Is Priroda only for florists in Spain?
It is built for Spanish florists first: VAT by product type, Bizum and card at the counter, and the Spanish calendar of peaks such as Día de la Madre and Todos los Santos. The interface exists in eight languages, and taxes and currency are configured per shop, so shops elsewhere can use it with Spain as the starting point.
How do I start?
Register at priroda.tech with the shop's name, city, phone and an email or a Google account. The shop is provisioned in a few minutes with a starter catalogue. Every plan starts with a 14-day free trial, and setup is free for every shop: Priroda loads the catalogue, the prices and the printer for you and moves your existing data across.
Do I need special hardware?
No. Any browser works. For the counter, an iPad with the app and, if you want printed tickets, an ESC/POS thermal printer on the shop's Wi-Fi.
Is my data separate from other shops?
Yes. Every shop is a separate tenant: its catalogue, orders, customers and settings are isolated from every other shop's at the database level.
Does Priroda take a percentage of my sales?
No. The price is a fixed monthly subscription. Online payments go through the shop's own Stripe account.
