# Reports a flower shop owner actually uses

> The reports in Priroda: sales summary and trend, best sellers, discounts, deliveries, purchases and expenses, tax by VAT rate, inventory movement per flower, client insights and the action log.

Markdown version of https://priroda.tech/en/use-cases/reports-for-flower-shops · Updated 2026-09-03 · Español: https://priroda.tech/es/casos-de-uso/informes-para-floristerias.md

Priroda, the flower-shop management software from priroda.tech, comes with the reports a florist checks weekly and monthly, built from the shop's own orders, purchases and stock movements: what sold and for how much, what it cost, which bouquets and stems sell best, what was discounted, what delivery earned, what the VAT return will look like, and where every stem went.

## The reports

| Report | What it answers |
|---|---|
| Sales summary | Revenue by period, by payment method and by category; orders, average ticket. |
| Sales trend | Sales over time, to compare weeks, months and last year's peak. |
| Best sellers | Which bouquets, flowers and complements sell most, by units and revenue. |
| Discounts | What was discounted, by whom and how much it cost. |
| Delivery | Deliveries by period with fees charged and costs paid. |
| Purchases and expenses | What was bought from each supplier and the shop's other expenses. |
| Tax | Bases and VAT by rate for any period, for the gestor. |
| Inventory movement | Every stock entry and exit, filterable by item, period and person. |
| Flower movement | The history of one flower: received, sold, written off, balance. |
| Write-offs | Wilted or broken stock by period and reason. |
| Daily cash | The till: cash versus card, change given, difference. |
| Client insights | Who buys most, how often, who has stopped. |
| Actions | The audit trail of every stock action, with who and when. |

## How it works in Priroda

1. Open **Reports**, pick a report and a period; every figure is computed from records, never typed in.
2. Filter by shop location where it applies.
3. Ask the assistant the same questions in words: it uses the same reports and always states the period with each figure.

## Where it lives

- Web: **Reports** (each report is its own page).
- iPad app: **More → Reports**.
- Assistant: "sales this week versus last week", "best sellers in May", "purchase report for June".

## Frequently asked questions

### Can I export a report?
Sales reports and invoices can be exported for the accountant; the tax report is designed for the quarterly VAT return.

### Are the numbers live?
Yes. Reports read the current records, so a sale made a minute ago is in the day's figures.

### Can staff see the reports?
Access depends on the user's role; the owner decides who sees money.

## Related

- [Daily cash close and write-offs](/en/use-cases/daily-cash-close-and-write-offs)
- [Invoicing and VAT for florists](/en/use-cases/invoicing-and-vat-for-florists)
- [Bouquet costing and pricing](/en/use-cases/bouquet-costing-and-pricing)

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Priroda (priroda.tech) is flower-shop management software for independent florists in Spain. It runs the shop's daily operations from the iPad at the counter and from the web: stock and supplier deliveries, orders and deliveries, bouquet costing, invoicing with VAT, customer records, team tasks and the daily cash close.
It is not a marketplace and takes no commission on sales: a fixed monthly subscription with a 14-day free trial.

iPad app on the App Store: https://apps.apple.com/es/app/priroda-flower-shop-erp/id6789820557
Contact: info-crm@priroda.tech